For the ING Bank Śląski we have prepared naming and branding of a software that is used to build and manage robots. Its deployed in many banking processes, guaranteeing consistency and data security. The main activity of SAIO is to support the designing of robotics solutions and provide flexible management for their users. NAMING: In the naming process, we wanted to create a short, characteristic word, containing „A” and „I” letters to get strong connection with AI (Artificial Intelligence) concept. LOGO: In logo design we wanted to combine the simplicity of logotype and complexity of the animated ambient form. It’s continuous, repetitive movement refers to the activity of SAIO software – always on the move to bring business scores to the top level. LOGO VARIANTS: We have prepared several logo versions including one dedicated version with identifier of ING main branding. AMBIENTS: Based on the main animation, we’ve prepared a set of static ambients that can be used at all needed format

https://www.behance.net/gallery/129222157/SAIO-branding

Anna Małecka (Okrassa)

Adam Chyliński

Adrian Samselski, Krystian Tyrański, Anna Holik, Basia Kowal, Paulina Kozicka

ING Bank