In the beginning of 2021 we had the chance to work together with Martin Sirlinger and Lena Hödl to create the brand design for their new startup studio. Trive is a startup studio based in Vienna where they build startups from idea to scale, manly in the fields of urbanisation, mobility and new work.

The Idea behind the Logo:
It‘s all about the ‚trive-way‘. Trive as a startup studio are is main-road for ideas or people to get to the big scale. A diversity of expertises, people and ideas come together in their ‚trive-way‘. With the logo we visualise that Trive is the place, where everything comes together to be shaped into something big.

We created a logotype that explains this idea:
The small t and r together form the main-road that shapes ideas into scale. The diagonals show the different roads to take or people who join our main road. You can see this explained in one of the attached files.

Sarah Luger

Johanna Walch

Trive Studio

pixelbuddah (mockup)