Meimei Edition is a fashion buyer's store based in Chengdu, China. The founder Meimei herself is a fashion stylist with an independent strong fashion style: bold, unassuming, self-directed, confident, energetic, and high-contrast are the clear characteristics of Meimei. My job is simply to translate her own strong personality as well as her styles into the brand's visual identity.

Different elements are arranged into the modules that belong to it, and the combination of modules changes regularly and systematically in carriers of different sizes.

TAO LIN

Meimei Edition