Unlike traditional Chinese canned luncheon meat, the target group of Master Pig is youth in cities. This group of people has stronger consumption power and wider acceptance. To enable Master Pig to have a higher recognition, the design of the VI and packaging is comparatively bold: A white pig with a big round belly. He has no hands, does not talk, communicates only through eye contact. He has an independent character and attitude. He looks happy, casual but not childish. "Signal Compressed" font was selected in the design, it is humorous, casual, and industrial. Chinese type is designed according to the English font.

TAO LIN

Master Pig