About the customer
In the wake of the invention of skiing in Lech am Arlberg, Ambros Strolz opened a manufactory 100 years ago and made leather ski boots. Son Martin skied in the Austrian national team and the boots won Olympic medals. Today, they still manufacture by hand and in the Arlberg.

Returning to the origins
For the emancipation of the brand "Hannes Strolz" from the historical, family brand network, we took up a former figurative sign from the 1970s.

Corporate Design
The clear color scheme in orange and red borrows from the brand's own history. A consistent appearance far away from alpine kitsch prepares the brand for the next generation.

POP by Hannes Strolz
We developed POP as a collection brand. The individualizable and eye-catching line was completely developed by us - from the name to the design of the packaging.

Product branding and packaging
The classic line and the POP subbrand are clearly recognizable on the product and in the new packaging line.

Madeleine Mouton

Patrick Lang

Klaus Österle

Julian Unkel

Patrick Müller

Lukas Hämmerle

Druckerei Thurnher, Bayer Kartonagen

Strolz Schuhe GmbH

Patricia Keckeis