The new corporate design is intended to embody all the elements for which the Zahel Winery stands: the passion for wine, the diversity of the city of Vienna and the love of craftsmanship. Genuine and pure mood images and photo compositions give authentic impressions of how this very special winery between town and countryside works.
The handmade logotype is the embodiment of the philosophy and principles of the family business. The toned down, warm colour scheme is based on the sunrise and sunset over Vienna and lays the ideal groundwork for the core element of the design to shine: the butterflies. Fluttering from one label to the next, butterflies of different appearance and sizes connect the entire wine range. The butterfly artwork was created by Hilary Merzbacher-Zahel, herself a member of the family.
Volkmar Weiss
Kevin Nowak
Johanna Jaksch
Hilary Merzbacher-Zahel
Max Karall
Jürgen Rumpler
Marie Mohnl
Catharina Weiss
Martin Stöbich
Bio Weingut Zahel GmbH
Martin Stöbich
Aaron Jiang
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