Use simple and restrained visual expression techniques to comb and reorganize the visual identity system of the museum, emphasizing the pragmatic characteristics of high recognition, functionality, and convenience, leaving emotional and more sensory experiences to the "container" Works within itself.
Through the intuitive font LOGO, it enhances its own recognition, and at the same time uses the neutral tone of black, white and gray to weaken emotional factors. The tough font structure conforms to the style characteristics of the building complex in which the museum is located, and can be efficiently integrated into the environment for application. At the same time, the modern elements of boldface can be seen in the glyphs, and a glimpse of the strokes in Chinese calligraphy can also be found. The chamfered angle also combines the seclusion of the "mountain" shape.

Sha Feng

Lu Jiayi

Li Peng

Hanshan Art Museum