Next Generation Farming
Titelbild zu Next Generation Farming

Project Description

In periods of dramatical climate changes and increased economic pressure farmers just cannot sit back and continue business as usual. Time has come for a new generation of farmers who have understood that only healthy soils will lead to healthy lifes – and healthy profits. Novag takes farmers into future: Modern no-tillage seed drills constructed and produced in France ensure greater yields coupled with reduced costs.
With conventional sowers, the residues from the previous year’s crop have a negative impact on seed germination. To remedy this, Novag makes use of the more effective T-slot method. The new logo refers to the innovative principle of T-SlotPlus, combining the letters »T« and »N« in a quite clever way. The heraldic style adds confidence and tradition to Novag, although being a fairly young company.

Designer

Dirk Heine

Sina Feuerhake

Client

Novag SAS: Ramzi Frikha