Rebranding CDR
Titelbild zu Rebranding CDR

Project Description

CDR multifaceted profile is an essential characteristic for the chameleonic identity construction. The goal is a brand united by the potential for metamorphosis. The rebranding project preserves the chameleon figure as the mainstay of its narrative, as well as the dominant pink color, a recognized trait of its identity.The design of the logo evokes the circular movements of the printing machines. The principle of dynamic and plurality is also explored in the chromatic universe - the vibrant pink color is joined by secondary colours that build the brand and its multiple scenarios.

Website

https://www.casadosreclamos.com/pt

Designer

Atelier Nunes e Pã, Lda

Mariana Melo

Client

Casa Dos Reclamos, Lda