Hotel Blü
Titelbild zu Hotel Blü

Project Description

A hotel sprouting wild buds.

The Hotel Blü lies right in the center of Gastein — a charming valley rich of numerous outdoor activities in a breathtaking surrounding. As the Austrian emperor Franz played an important role in the historical development of Gastein and was a very passionate admirer of the existing flora we named the new Hotel „Blü” (to „bloom”). The Hotel Blü is a place for the relaxed & active ones. A place for flourishing and taking roots. Open for everything and everyone.

The bold word mark, the flowery emblem, the confident color scheme and the eclectic typographic approach communicate the flourishing soul of the Hotel Blü in a very contemporary way.

Designer

Kurt Glänzer

Josef Heigl

Illustrator

Sebastian Curi

Photographer

Lisa Edi

Copyrights Pictures

Medium Large



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