The former "Tschickbude" of the Austria Tabakwerke is now a hub for creative industries, start-ups and digitalisation. The holistic corporate design is a homage to the industrial building and its architect and designer Peter Behrens. May the creative spark fly - Light my Fire!

The basis of the new corporate design is a canon of forms that quotes Behrens' work. These shapes and patterns are complemented with illustrations of characteristic architectural elements of the tobacco factory, such as the power plant or the seemingly endless curved colonnades.

Public spaces and signage were included in the brand development from the very beginning. In this way, the visual identity can be encountered over the whole area – in entrance areas, building inscriptions, elevators and in the signs of the orientation system.

Michael Holzer

Tabakfabrik Linz

Michael Holzer