They should be square, and colorful - but not too colorful. The connection between them and the UN Sustainable Development Goals should recognizable, but not immediately. The link to Identity Valley is important, the recognizability, the simple drawing of the pictograms and the possibility to further process them into a measuring tool - an index. The Digital Responsibility Goals form a framework for a sustainable digital economy. Despite the inherent depth of the matter, they can be quickly understood and clearly belong togehter. They are designed with the font Real, drawn with simple black strokes and colored in a harmonic color gradient starting with goal 1 = yellow to goal 7 = dark grey. So far they are avaliable in German and English, the 2022 published guiding criteria with both languages in one folder.

https://www.identityvalley.org/

Anna Schoiswohl // Kommhaus

Anna Schoiswohl // Kommhaus

Identity Valley