Pluz is a Viennese pharmacy delivery service. Pluz is for all those who have it stressful, who can’t leave the apartment, or simply don’t want to. Together with the client we developed the corporate design for Pluz Care. The most important design criteria was: when a Pluz courier cycles past you, the brand has to stand out, be noticeable and memorable. We developed a logotype that looks inviting, modern and at the same time trustworthy from a technical/medical point of view. The P is combined with the medical plus used around the world so it is understood quickly, that it is a service working in a medical field. To match the logo, we use the font Nunito Bold Italic as the headline font. It has a very similar character to the logo and is eye-catching and inviting. We decided on a visual language that would work mainly textually, using Nunito Bold italic (5 degree) – showing the speed of the delivery. In addition, flat illustrations are used in communication and store categories.

Sarah Luger

Sarah Luger

Lena Hödl, Trive Studio