The software development company Phactum values innovation and creativity in their work. Our task as an agency was to create a CI that reflects both these values and their approach of building a project in combination of their 3 core areas (process digitization, software development and managed services). This is exactly what we focused on. These 3 building blocks were the inspiration of the newly developed CI. The logo consists of 3 basic shapes (circle, half circle and rectangle) and thus implies the three core areas of Phactum. Together, these building blocks form the basis of the entire CI. Any further design application consists solely of these shapes. Secondary stylistic element, icons, Christmas cards, bags, printed forms - everything contains the 3 core areas of Phactum and allows the company to present its values in every visual representation.

www.phactum.at

Lisa Karacsonyi

Benjamin Remhof

Thomas Candussi

Phactum Softwareentwicklung GmbH