Fabas is the first 100% Swiss food manufacturer with a focus on vegan, organic and high protein products.
We created a visual identity that is joyful and grounded, giving a young and bold expression that reflects fabas' persistence to co-create the Swiss food market according to their ethos.
The illustrator's signature gives the visual design a unique spirit. The illustrations allow complex content to be communicated in a simple way, inviting people to engage with the brand and attracting attention through their charm.
Fabi, the mole, becomes the brand ambassador. He is a vegetable processing purist - following, observing, noting, mapping, researching and publishing the happenings of the Swiss vegetable underworld. In addition to Fabi, there are many other actors, mostly in the guise of vegetables, who lend the fabas brand world uniqueness with charm.
Birgit Ingeborg Kappler
Barbara Raich
Khuslen Tsend-Ayush
Samuel Senti
Anik Thaler und Tobias Vogel
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