Sustainability, openness, and equality are the ingrained values of Budapest that we built into the design framework. With the help of a central grid system, we could define basic rules and proportions, which represent Budapest in a unique and consequent design language.
The municipality of Budapest owns over 50 joint ventures. Each organization’s characteristics can be well defined with different shapes using the system – from nurseries to public lighting. The modular identity provides safety and freedom simultaneously: the outcome smoothly fits into the bigger picture, leaving room for the creative flow – even a tiny structural change results in a new key visual.
There are four different logics used to alter the basic shape. Each element is based on a simple rectangle, which can be fundamentally changed by modifying its parameters. Add the grid, and the number of variations becomes almost endless.
However, the renewed Budapest symbol has retained the old coat of arms symbolism.

Zoltán Horváth

Richard Kelemen

Zoltán Horváth

Paris Noble

Máté Sipos

Richard Kelemen

Budapest Brand Nonprofit Zrt.