Pink for the girls and blue for the boys? Just no! „Break stereotypes, develop potentials, live the freedom of choice” is the credo of the new Initiative for Strengthening & Advancement of Women and Girls in Austria. LEA has set herself the goal to press ahead with issues specific to women in all areas of society. To strengthen independence of women and to contribute to the actual equalization of women and men.
We gladly passed on clichés and pink unicorns during the conception and design. We focused on producing something courageous, multi-facetted and full of mutual empowerment instead. After developing the name and designing the logo, we got to work on the website, business cards, stationary, icons, freecards and stickers as well as roll-ups and backdrops for press conferences. The LEA Logo has rounded, angularly, bold and light details and brims over with contrasts and alleged contradictions. Just like LEA – determined and empathic, serious and approachable, divers and authentic.
Lisa-Marie Spannring, B.A. (Graphic Design + Art Direction)
Adriana Ortner, M.A. (Screendesign)
Lisa-Marie Spannring, B.A.
Andreas Tatzreiter (Spießer & Spinner)
Mag. Jennifer Resch, Mag. Roswitha Müller MA (BKA), Mag. Catharina Haller-Wank MSc, Raith Jana, Mag., BA MA, Tamina Huber, BSc
Nalan Gündüz, Alexandra Wolk (Österreichischer Fonds zur Stärkung und Förderung von Frauen und Mädchen)
Österreichischer Fonds zur Stärkung und Förderung von Frauen und Mädchen
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