Since 1890, the pharmacy at the Triumphpforte has been an integral part of the health and well-being of the people of Innsbruck. The upcoming change of generations brings a lot of potential for change, especially on a visual level.
Under one roof, the pharmacy combines not only traditional medicine, but also the drugstore "Leopolds Spezialkräuter". The biggest challenge was to think of both identities individually and bringing them back together conceptually and visually within the creative process. The exciting journey began a good year ago in a joint workshop. Today, more than 900 hours of work later, the relaunch is a proud interim result. A harmonious interaction of contemporary medicine and a charmingly fresh breeze of traditional healing ideas.
Thomas Mühlberger
Meinhard Taxer
Tobias Furtschegger
Amber Catford
Patrick Montagnolli
Rosanna Battisti
Simon Rainer
Apotheke zur Triumphpforte
Simon Rainer
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