The design idea emerges through consistent omission and reduction: No logo, just type remains. Type as a powerful identity for a branding.
The design process borrows from the editorial design. The typeface is disguised as a justification through the use of two font widths.
The information emerges as the headline through the large font proportion.
The series is complemented by a stamp set, with the short codes of communication as their theme.

Gerhard Kirchschläger

Letterpresso, Österreichische Staatsdruckerei, Ausdruck Berlin

Gerhard Kirchschläger

Joachim Haslinger