Building on a name

The people of Freiburg love their city. There is even a large fan following that reaches well beyond its borders.
In addition to the more than 30,000 students who live here, Freiburg welcomes over a million tourists every year — attesting to the great popularity of this German city. Freiburg branded products are also in demand, a sign of the city’s merchandising potential, which identis has paid tribute to in its unique and recognizable brand identity.

The brand logo features the city’s name and captures its extraordinary charisma. When people think of the word “Freiburg”, a cascade of positive emotions and images instantly comes to mind that tops most other German cities. In the logo, word and image emerge as one.
The logo conveys Freiburg's uniqueness through its landmarks and depicts what defines it: openness and vivaciousness, tradition, and being on the cutting edge of research, education, ecology, culture and cuisine.

Joseph Pölzelbauer

Jean Mierecke