The Metropolitain Art Club (MAC) mediates contemporary modern art and organizes exhibitions as well as exclusive events and projects.
The aim is to connect predominantly austrian emerging artist with private collectors and entrepreneurs.

After 15 years in business, there was an urge to level the quality of the corporate design to the success of the enterprise.

The new concept was to:
• refer to Vienna – especially at international art events
• stay in the background of the presented art
• nevertheless make a concise and up-to-date statement
• be on equal terms with collectors and business clients

The result:
• a crisp geometrical logo consisting of the three characters fitted into each other
• with a sloping corner reminiscent of a perspective picture frame
• the black and white appearance leaves space for the (mostly colorful) art presented
• the combination of logo and written out name produces various formats
• the rotated logo makes a nice seamless pattern

https://www.overvelming.at/werke/p/metropolitain-art-club

Martin J. F. Stecher

Metropolitain Art Club

Soli Kiani