In 2020 Nicole Zimmermann and Ulrich Fuchs created the Brand- and package design for Hybrid Supreme Filters. A new kind of combined filter the cannabis-community hasn’t seen yet. The design positions the brand as a fresh and unadapted product with a fact-driven, scientific side. Hybrid Supreme Filters reflects an urban lifestyle. Like its community and the filters inventors. Since their launch in 2020 Hybrid Supreme Filters have become a more than successful player on the market of actived carbon filters.
Hybrid , as it’s in the name already, is the combination of different things creating a new, even better thing. For instance: Cellulose filters and activated carbon. Technology and lifestyle. Hybrid has it’s origins in science, but also lives in the streets.

The hand-sign communicates several things:
- It’s a secret gang symbol
- It’s the „H“ in sign language (+ positive feedback on using sign language in marketing)
- How do you smoke your spliff? – Exactly!

Ulrich Fuchs

Nicole Zimmermann

Text: Julia Wöhrer

A&R Carton Graz GmbH

Hybrid; TUX Smoking GmbH