A corporate design was developed for Katharina Aigner-Pühringer, a self-employed physiotherapist specializing in women's health in Traun. The new visual appearance - in the form of a personal brand - completes the acquisition of the new, own practice. The aim was to visually present Katharina Aigner-Pühringer's professional competence and human empathy and thus set herself apart from the competition and stand out regionally. The logo - a monogram made up of the first letters of the family name, A and P - refers to the focus on women's health and the pregnancy support offered through the abstract "protected foetus" (letter P, protected by A). It also symbolizes steadfastness (geometric balance), security and protection as well as space for privacy, discretion and trust (A). The visual concept radiates calm and lightness through a feminine, neutral and unexcited color scheme and imagery. It focuses on the essentials - the people. Sand colors also symbolize down-to-earthness.

https://www.aigner-puehringer.at

Thomas Krügl (Designstudio nordgrau)

Michael Wachberger-Teissl (Designagentur wachbergerteissl)

Bettina Hüttner

Katharina Aigner-Pühringer

Bettina Hüttner