About the customer
The exterminator couple Daniela and Ronald Knoll have a clear motto: Regulate, not fight. Chase away, not destroy. Art, not war. Since the brand relaunch in 2018, we have been supporting the team in communications.
Knoll's cockroach oracle
Is this still a mailing? We think it has become a kind of board game oracle. The electronic cockroach (which moves frighteningly realistically) answers pre-made or individual questions. To do this, it is thrown into the hole and then independently finds the niche with what it thinks is the right answer.
Strategy
The image of cockroaches is not the best. Worse, pests are often tabooed. With the oracle we want to entertain first and foremost. But it is also about taking away some of the fear of talking about pests.
Edition
The Cockroach Oracle was produced in an edition of 200 and given away to existing customers and partners of Knoll Exterminators.
Madeleine Mouton
Oliver Ruhm
Oliver Ruhm
Patricia Keckeis
Bayer Kartonagen
Knoll Kammerjäger
Patricia Keckeis
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