The Arge Trödlerladen as a social initiative in Linz creates employment for homeless people and offers cheap goods for socially disadvantaged people. The store thus represents an important support in the everyday lives of many people. In order to raise awareness of these fates and to support the Arge store with a donation campaign, 180 objects were initially purchased from the store. All objects were neatly cataloged, received a vacuum packaging and were thus preserved. Their history was made durable. All objects were sent as a mailing to customers of Heidlmair Kommunikation with the call to visit the specially set up online store. There, 10 opaque vacuum-packed premium objects of the Arge were exclusively offered for sale at a high price.

heidlmair.com/arge

James Rogers

André Mayr

Heidlmair Kommunikation

Heidlmair Kommunikation