Beer mats are usually seen as a profane everyday object and advertising material for breweries. They keep tables clean, encourage procrastination and help bridging boring conversations. These typographic coasters don’t only look different, they deliberately celebrate diversity. None of the characters corresponds to the norm, each has its own expression, its own intention, its own roots. Each one is allowed and supposed to be different—together these seemingly contradictory variations form a bigger picture, the “House of Type”.

Sabine Schmid

Reiner Hofer

Lutz Widmaier

Sarah Maria Janson

Fapack GmbH, Flyeralarm

Self Initiated