In cooperation with the communication agency ikp Vorarlberg we conceived the vaccination campaign for Vorarlberg. Its anchor is the desire for normality without masks and fears. In about 70 subjects the varying headline “Again, we want to …” is completed with longings of our daily life, for example “… celebrate with friends.”

The campaign is about reaching people where their personal life is temporary limited and should animate them to get the vaccine. It is cross-medial – both digital and analog: posters, roll-ups and adverts are completed with videos and social media communications. In cooperation with the concept and design agency Plural from Innsbruck, we developed an interactive online-tool. It allows you to easily generate an individual subject, following the same system of copywriting and design, that can be shared. Thus, vaccination proponents can actively join and support the campaign.

Sigi Ramoser

Elias Riedmann

Viktor Ölz

ikp Vorarlberg

Wir sind Plural

Florian Themeßl-Huber

Max Wenin, S9

Land Vorarlberg