Schmid/Widmaier realized the design concept for this cross-city exhibition project for the Pinakotheken. Under the title "I radiate out", the "Multiples" by Joseph Beuys were shown at various venues throughout Munich. An identity was to be developed for this series, which guides the visitor and offers him orientation. In addition to a signet, animations, the conception for a microsite, wall and shop window designs and other printed and digital advertising material were created, which resulted in a systematic and structured campaign and guaranteed the concept a strong presence in public space.

Reiner Hofer

Sabine Schmid

Lutz Widmaier

various

Bayerische Staatsgemäldesammlungen

VG Bild, Courtesy of the artist and gallery