World Savings Day as we know it – and with it the traditional World Savings Day reception – could not be held in 2020 due to Corona. Nevertheless, it was important to Steiermärkische Sparkasse to inform customers and business partners about the latest company developments.
In order to generate attention and emotionally reach the target group, we designed a funny game in which the whole family could take part and discover the financial education offers of the Steiermärkische Sparkasse.
Gradually unfolded, the mailing focuses on the idea of savings, allows the board of directors to have their personal statements and reveals the playing field. The game characters are sweet little pigs with funny names, The game can be played anywhere using the dice app (in the sense of digitization). Which pig will be the first to reach the (savings)-goal?
www.sparkasse.at/steiermaerkische
Viktoria Resch
Heidemarie Fuchs
Viktoria Resch
Universitätsdruckerei Klampfer
Steiermärkische Sparkasse
Steiermärkische Sparkasse
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