Bank WIR is starting a new collaboration with the Fintech Amnis. Thanks to this cooperation, Bank WIR can now offer its customers foreign exchange transactions with top conditions. This is a new business area for the bank. The aim is to gain new SME customers who use the tool. The target group was 1000 CEOs & CFOs of SMEs.

The bank launched the acquisition of existing and potential new customers with a mailing campaign. With the FXTradingforte medicine pack, a fictitious remedy against excessive fees in foreign exchange trading and international business was created. In the process, 20 Rappen and 20 Cent pieces were wrapped in a blister pack. The package insert also contains the most important information about the tool. The recipient can register for advice directly on a landing page via the QR code. Telephone follow-up was also carried out. Visualisations on social media were used as a supplementary measure.

Eliane Meyer

Jonas Kiefer

Peter Bellakovics

Bank WIR Genossenschaft