HeGuiLai-Cultural creation design of Jingchu Cultural Products
Titelbild zu HeGuiLai-Cultural creation design of Jingchu Cultural Products

Project Description

The design inspiration of "The Return of the Crane" cultural creation product comes from the historical allusion of the Yellow Crane Tower, which takes the image of the crane as the main visual element, thus extending the design. The image of the crane represents the traditional cultural elements of China in this work, so the meaning of "the return of the crane" is to reproduce excellent traditional Chinese cultural elements in modern design works, adding historical and cultural details to modern design. Among them, the auxiliary graphics refer to the traditional patterns in Jingchu culture, and are redesigned with the elements of cranes and presented in posters and VI and other related designs.

Designer

Sun ZhaoYang

Zhang Mi

Zhao Shu