NEOsvitniy Festival is a 4-day adventure for kids, parents, and teachers with a touch of art and science. The Festival aims to turn education into a game and pleasure, it’s about education, that raises future creators of our culture, not only its consumers.

This year’s focus—Superbrain: left/right hemisphere. We used the structure and architecture of the human brain as a conceptual frame: the left one was for activities with art and creativity, while the right one was for science and technologies.

Key visuals had to be simple and playful. We created typographical posters with a firm grid (that stands for order and right hemisphere activity) and unique letters (that stands for creativity and left hemisphere activity).

Every year’s theme will influence the letter’s appearance. As the idea of playfulness and cheerfulness was reflected in letters’ shapes, we decided not to use vibrant colors, usually associated with children. Instead, we chose a muted palette with a vintage touch.

Alla Sorochan

Anna Solovey

Lera Guievska

Mystetskyi Arsenal