The message: “Climate protection is quality of life. Each and every one of us can make this happen in our own daily lives and be part of lowering CO2!”
In July 2021, energiekonsens – the Bremen climate protection agency – asked us to run a campaign encouraging the people of Bremen and Bremerhaven to get involved in climate protection and to show them ways to actively shape it.
We used a compelling creative concept with easy-to-understand messages for posters, postcards, bus and train stickers, as well as social media: “Mehr Deichblick. Weniger CO2” or “Mehr Summ Summ. Weniger CO2”. The design is simple with full-colour illustrations and is based on a predefined colour scheme in which magenta plays the dominant role.
Straightforward and direct, with no bells and whistles and extremely clear – that is how the first message should come across. It can be found on the senkmit.de website, where climate protection and quality of life come together to create a “climate life”.
Tanja Büsching / GfG
Anika Falke / GfG
GfG / Gruppe für Gestaltung
Bremer Energie-Konsens GmbH
Bremer Energie-Konsens GmbH
Bremer Energie-Konsens GmbH
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