A campaign that shows how relevant content and authentic storytelling can also be realized at a regional level. With real people, real stories and values that have been an integral part of the Raiffeisen brand core since it was founded: co-determination and co-creation.

The campaign is therefore not dedicated to the question "what", but rather "who" is the economy? Who strengthens the economic cycle in the Salzkammergut and what does a strong bond between a bank and entrepreneurs do for an entire region? Especially at the beginning of the pandemic and its economic consequences, these questions concerned more people than ever before.

Thanks to its partnerships with local corporate customers, Raiffeisen Salzkammergut was in the unique position of bringing confidence and movement back into the situation. This was achieved with a multimedia campaign that showed people in the region what makes their economy so strong: WE.

Patricia Plasser

Stefan Neuhofer

Ivaylo Dimitrov

Christo Penev

Mladen Penev

Robert Wagenlechner

Christina Silmbroth

Milu.works

Karo Pernegger

Raiffeisen Salzkammergut