The aim of the basic campaign, we developed for the South Tyrolean Farmers’ Association, is to establish proximity to the South Tyrolean population and to highlight the achievements and social importance of South Tyrolean farmers. The South Tyrolean farmers consciously or unconsciously occupy a place in the life of every South Tyrolean. In sport, work, leisure or recreation, South Tyroleans come into direct or indirect contact with farmers.
For the 2021/2022 campaign we decided to communicate the theme of the cultural landscape through the means of city lights, big prints, online advertising, website and a competition.
South Tyroleans should become aware that they can use the cultural landscape as a leisure and adventure area because farmers work and care for it.
We want to show the messages with irony and wit, with sympathy and not as instructions, with self-confidence and the aim of a knowledge transfer, combined with well-known photo motifs.
Susanne Postingel
Achim Meran
Evi Ille
Doris Brunner
Florian Andergassen, Benjamin Pfitscher, Frieder Blickle
Südtiroler Bauernbund
W13
Florian Andergassen, Benjamin Pfitscher, Frieder Blickle
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