18 x Bremen, eine Marke
Titelbild zu 18 x Bremen, eine Marke

Project Description

Designed to impress, the consultation rooms of Sparkasse Bremen’s new head office play a pivotal role inside the building. It called for an exceptional interior design if it was to spotlight their use as a communication hub.
Our solution was to make a statement about the identity of Sparkasse Bremen. A message rooted in the history of the Hanseatic city, interwoven with institutions from business and culture, and in touch with the city’s people. Each of the 18 rooms has its own theme of identity employing a large-scale wall installation.
The challenge included interpreting the respective theme in an intelligent, subtle or humorous way and how it was implemented, the choice of materials and the production method. It embraced elements such as moss, Lego bricks and tulle fabrics.
The design goes well beyond classic interior design attitude and style. Thanks to its extraordinary nature, it is a great conversation starter.

Website

https://www.gfg-id.de/projekte/sparkasse-bremen-gestaltung-der-beratungsraeume.html

Designer

GfG / Gruppe für Gestaltung

Illustrator

GfG / Gruppe für Gestaltung

Author

GfG / Gruppe für Gestaltung

Photographer

Michel Iffländer / GfG

Client

Die Sparkasse Bremen AG

Copyrights Pictures

GfG / Gruppe für Gestaltung