With the exhibition “Soil for All”, the Architekturzentrum Wien takes up a topic that appears abstract and bureaucratic, serious and inaccessible but can be told in a playful way. The visual design of the cumbersome regulations, laws and responsibilities was an important criterion and an inspiration. It made the problem tangible and put it into a wider context so as to see it with fresh eyes. This required a typography and design language that takes a look at the present and a possible future.
The project is a cooperation between Studio LWZ and Manuel Radde and includes graphics, illustrations, information- and comic design, animation and catalogue design. The exhibition design was created in close collaboration with Planet architects.
Karoline Mayer & Katharina Ritter, Az W