The following geometric shapes: square, circle and triangle, often fascinate creatives, not least those who design typefaces.
It’s therefore hardly surprising that many fonts that are rooted in these classical forms look rather similar. Although the construction of West follows in the same geometric tradition, it achieves independence and its own distinct character. It has a simple yet sophisticated formula: visually similar forms do not repeat.
Combining conciseness and pragmatism, it presents itself as timelessly modern but has its roots firmly planted in the practicality and functionality of classical modernism. West succeeds in reinterpreting the concept of geometric sans serifs in an original way. Behind its apparent lightness lie a multitude of different design decisions by its designer Daniel Perraudin. All together, these design idiosyncrasies result in a compelling, contemporary mix.