Whether in the supermarket, webshop or retail store, customers’ attention is vied for everywhere. Marketing experts have known for a long time that their purchase decision is also about sympathy. This is exactly where Supermarker, whose name is a combination of supermarket and marker, shows its strength.

Its secret lies in its authentic appearance. Supermarker’s character is rooted in the usual, in the everyday. The subconscious mind perceives it as a familiar voice. Supermarker also uses a very nifty technical trick. Each letter was drawn in three slightly different variants, and the vowels have four versions. These are then intelligently mixed using sophisticated OpenType programming. This creates the impression of handwriting and not a reproduced font design.

Other typographic delights that help increase sales are catchwords such as NEW, SALE, FREE or DEAL; Dingbats and symbols such as speech bubbles, strikethroughs or shopping carts.

https://fontwerk.com/fonts/supermarker

Ulrike Rausch

Andreas Frohloff

Christoph Koeberlin

Anja Knust

Fontwerk

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