MQtopia is a corporate font in the literal sense. Developed from the "MuseumsQuartier Wien" brand, it gives one of the world's largest cultural areas an appropriately polyphonic expression. The font does not want to be an all-rounder and therefore consistently focuses on uppercase letters and a single, strong weight. The main goal of the typography is the quick, clear (re)cognition of the sender - especially if the logo itself is not immediately present. Such a radical formal reduction enlarges the stage created for the many messages that the MQ directs to its diverse audience: "I'MQ Yours."

Max Dunin

Cristina Bianchi

Susanna Barborik

MuseumsQuartier E+B GmbH