100 Years of Mingei: The Folk Crafts Movement
Titelbild zu 100 Years of Mingei: The Folk Crafts Movement

Project Description

Mingei (folk craft) was created in 1925 by Muneyoshi Yanagi, Shoji Hamada, and Katojiro Kawai.
Mingei is a social movement that has lasted for 100 years and advocates "finding beauty in everyday utensils and aesthetically transforming life and society.
While profoundly understanding traditional mingei, the design attempted to evolve into a new expression by fusing tradition with a modern perspective for this 100-year milestone.
The simple, white-based layout with a strong presence aims to create an affinity with the beauty of rustic tools while symbolically presenting "everyday life tools."
Muneyoshi Yanagi also took great interest in the beauty of letters.
And since the international exchange was essential to mingei, the exhibition title visualizes international exchange as a letter by constructing the Chinese character for "mingei" with the English character for "Folk-Craft."

Website

https://mingei100.jp

Designer

Yukihiko Aizawa

Yuki Mori

Collaborator

China Nagata

Client

The National Museum of Modern Art Tokyo, NHK, NHK Promotions Inc. and The Mainichi Newspapers