A hotel without frills. Without service. A bit trashy. Where it's all about the essentials. sleep. Good and cheap. Inexpensive rooms with bed, bath and toilet. Simply basic. Like the prices. And the budget. A hotel group is starting a cheap line. With existing hotels. And a concept that is simple. Eeeasy. So we do without the unessential and put our energy into the essential. Don't say many words. But big ones. We illustrate everything unsaid. Simply easy, usable in all media and intended for all media. Some things were given. Like the colors. Others not. Like the font. The illustrations. The text. Everything is intertwined and variable. And sleepwalkingly appropriate. Makes the best of what is.
The posters say what you‘ll find at the hotel. Namely nothing. Except cushion and blanket. And sleep. That's what it's all about. Sleep deep. And cheap. The posters make you smile. They show that you can (theoretically) sleep anywhere. With a wink.
Florian Knogler
Julia Hametner
Theresa Dirtl
Sophia Wäger
Christina Lugmayr
eee hotel management gmbh
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