JUWELIER HELDWEIN KAMPAGNE


Project Description

Heldwein is a traditional jeweler house in the center of Vienna - for customers who want to emphasize their individuality with unique pieces of jewelery. These unique pieces have been marked with the Heldwein hallmark since 1902. This hallmark is skilfully staged together with the pieces of jewelry. Elegance, exclusivity and modernity meet harmoniously.
The Heldwein brand is highlighted by the unique hallmark in combination with outstanding pieces of jewelery. The tagline "Atelier. Unique since 1902" further underlines this quality. This strong symbolic imagery supports differentiation from all other competitors in the luxury/jewellery category. Rapid recognizability and the perfect presentation area for the unique pieces of jewelry prove this further developed CD in every advertisement. The relevance for new, adequate target groups could thus be increased.

Website

heldwein.at

Designer

Eva Buchheim

Boris Valentinitsch

Author

Helmut Stekl

Collaborator

Sonja A. Himmer

Magda Bros

Albert Winkler

Photographer

Luise Reichert

Client

HELDWEIN, Sebastian Schroeter