The first layer of meaning of the poster is the problem of the modern consumer of goods, in a market oversaturated with supply. This phenomenon generates a lot of waste, polluting the environment, polluting nature, and consequently worsening the quality of life. There are many individuals and companies trying to solve the problem, to sort the rubbish, to instil a conscious consumption philosophy, but the statistics remain pragmatic — the problem of pollution is still relevant. On the one hand, the policies of states that ignore the problem contribute to this, and on the other hand, the problem is exacerbated by people who not only ignore and adapt their lives to the conditions of pollution, but also spread litter themselves.

The second semantic layer is more critical and reflects the political and social indifference of citizens who ignore, accept and adapt to the decisions of state policies, which obviously lead to a significant deterioration in the quality of life of citizens.

Denis Malinko

Denis Malinko

Denis Malinko