The visual design of "the pastime of cheesy culture"
Titelbild zu The visual design of "the pastime of cheesy culture"

Project Description

Cheesy culture is a kind of online culture that became popular along with Chinese online live video.Most of its communicators are not of high literacy level, and this type of culture is inevitably characterized by vulgarity, vulgarity, and boredom.
The poster uses the method of deconstruction to combine different material collages, and combine multiple or visually irrelevant elements through montage techniques to remove the integrity of the original things, give them new features, and present a visual shock.
Collage is strongly anti-traditional and abstract and weird, not only in color, texture and texture, but also ironic in itself. The main purpose is to express that people who are both disgusted and indulged in the cheesy culture are really entertained and used.
The posters are mainly created with the five themes of "Psychedelic", "Void", "Crazy", "Blind" and "Control", all of which show the state of people indulging in different periods of cheesy culture.

Designer

陆雪瑶

李柯桐

王雨欣