This design is based on the Chinese network hot words: the laborer, the gobbler, the cat‘s paw artificial design inspiration, the Chinese traditional ink elements of the text combined with the poster design. "The laborer" disassembles the Chinese word for "da" and combines it with bricks, "The gobbler" combines the Chinese word for "fan" with bowls and chopsticks, and "The cat's paw" combines the Chinese word for "ju" with ladder, thus highlighting that everyone has a label to represent himself in society, but life should not be defined by labels.

Hejin Zhou

Luning Wang

Rui Ji