The working world has seen an ongoing structural transformation process for several years now. This has been triggered by a paradigmatic shift in the economical world as much as in society as a whole, in its transition from the 20th to the 21st century. The digitalization has significantly changed the world of employment. The human being is at the heart of this change, with all the new moral concepts and values, and a changed perception of work and life as such.

»Now into New« investigates the impact of transformation of the working world and digitalization on the creative process of designers in their everyday work. The three major topics new work, digitalization and creativity are brought into context. In addition to a theoretical discussion about the influence of the transformation of work on the creative industry and how digitalization affects the creative process of designers, qualitative research is used to compare the actual working life of designers with the existing theory.

Maria Unterluggauer

Maria Unterluggauer

Maria Unterluggauer