The magazine’s title, developed for the company AXOR in Schiltach, Germany, is a clear and simple ode to the element, AXOR products are dealing with every day: water. Written in phonetic spelling the title becomes an elementary statement and invites the reader to dive into a world of stories about water.

The stories are about new products and people who represent the brand. AXOR [ˈwɔːtə] works as a medium for all the topics that go far behind a standard product catalogue. It gives a detailed view on the brand AXOR and everything that makes the brand what it is and what it will be in future. The concept and storyboard for these stories were generated together with the photographer Tom Hegen.

Sigi Ramoser

Nicolai Pritzl

Elias Riedmann

Hermann Brändle

Oona Horx-Strathern

Peter Niedermair

LITTLE BIG BEAT

Beate Broghammer

Anke Sohn

Diverse

B&K Offsetdruck

AXOR / Hansgrohe SE