The entire editorial design includes brochures, cards, self-inspection reports and packaging. The purpose is to form a complete set of products that echo the theme and are convenient for users to carry. The packaging is made of medical aluminium foil bags, and the design of the seal and the stickers on the packaging can arouse people's curiosity. The self-examination report allows people to check their physical condition and know whether they are in a sub-health state.

About brochures, I extracted the five most common symptoms of sub-health, namely, eyes, stomach, emotions, nerves and pain. Using visual experiments and elements, for each symptom I designed two visual effects that can cause audiences to fear, and use short words to warn them about sub-health hazards and to remind people to pay attention to sub-health.

Jiayi Liu

Jiayi Liu

Jiayi Liu

Jiayi Liu

Jiayi Liu

Jiayi Liu