With the opening of the new W Hotel in Rome, the marketing team wanted to introduce a new tool of communication & develop a different kind of hotel magazine. Together with Apt - A passion thing brand & design consultancy, a lifestyle format was developed that guides through the content based on "highlight personalities" who work in and around the hotel. Like any good city tour, the protagonists lead through various sub-stories such as bar tours or favorite galleries. This way, the lifestyle magazine, which will be published twice a year, becomes an authentic city guide. Always focusing on the peculiarities of Rome and the love for Italy in general. From content development to art direction, to setting up the team from the ground and production – everything comes from a single source and studio. The elaborately produced cover reflects the quality standards of the brand W Hotels. The design: A homage to classic editorial design without losing sight of the young, dynamic target group.

apassionthing.com

Sandra Reichl

Barbara Kretschmar

Fruzsi Szentes

Sandra Reichl

Karin Novozamsky

Christian Zandonella & Ana Alonso De Celada, W Rome

Guttenberg Werbering, Linz

W Hotels

©apassionthing

©apassionthing